Logo Design Prices and Rates, Logo Design Fees, Logo Design Cost

Logo Design Pricing Revisited

Being a professional logo designer I was curious about what information was available through the search engines concerning logo design pricing, and how accurate it really was. The first link in google when searching for "logo design pricing" seemed to be the most informative. So I gave it a good read. It's not by a regular logo designer, but by a cartoonist who also develops cartoon based logo designs.

From what I gathered the gist of the article was that anyone providing logo design services at a flat rate lower than $200, or any flat rate at all for that matter, for logo design services online was probably not a professional, and was probably using clipart instead of custom designed artwork. This lumping of every logo designer online charging a flat rate perturbed me to say the least.

The real issue at heart here is that the graphic designer's world was forever changed by the internet. Gone are the days of the secret ways of billing-by-the-hour for graphic services. It was a great scheme really, you could tell a client that it would take 10 hours to complete their logo and then charge them the industry standard hourly rate of between $25 and $100. Thereby getting to the Graphic Designer's Guild suggested rate for a logo design of around $1000.000 The problem lies in applying an archaic billing system to the internet age. There are very few graphic design companies operating online that bill by the hour that our actually faring well among the new wave of flat rate logo designers.
Flat rate logo design pricing has become the industry standard, at least as far as the internet is concerned.

The new business model for the online graphic designer almost has to be flat rate logo design pricing. This is needed just to be competitive with the thousands of other designers online offering the same pricing structure. Good or bad, this structure has skewed the general populous' opinion on what graphic design, including logo design, should cost. You won't find many new business owners willing to pay $1000 for a logo when they can go to google and find 1000+ websites that will do the same for $200 or less.

So the real rub comes in deciphering what you get for what you pay. While it's true that among the thousands of logo designers online offering affordable logo design fees the majority of them ARE using clipart or pre-designed logos, it IS still possible to find some that actually design your logo from scratch, and do it well.

I can't speak for other logo designers but I can tell you that at LogoDesign-WebDesign.com we really do develop every logo design concept for every client that orders through our site, from scratch. We take their initial input and apply some creative juices, we then develop out 6 custom, unique, designs. We often start with rough hand drawn sketches, sometimes drafting out 20-30 roughs just for one logo.
We then pick the best of those and develop them into cleaned up computer versions, including our client’s font, color, and image preferences within the designs.
From there it's a matter of the client asking for revisions to the designs until we whittle it all down to one final customized logo design. And ALL for one set flat rate.

The next question should be then, how do we do it? Or for that matter, how is any logo designer online able to develop custom logos at a flat rate? Again I can't speak for any other website online but I can tell you how LogoDesign-WebDesign.com does it. We do it by keeping our overhead super low, by staying out of debt, and by running our business credit free. With no debt, no credit, and a small dedicated staff we are able to charge much less then a big design firm with 20+ employees, a huge office with high rent, and a $5,000+ per month advertising budget. We spend very little on advertising, relying instead on word-of-mouth from our great clients, and search engine activity.

So there you have it. You CAN get a quality, custom, professional logo design for your new business or church from an online logo designer for one flat low rate that's less than $200.00 The trick is knowing what you are paying for and picking the right logo design company. While you are at it make sure they offer a 100% money back guarantee, unlimited revisions to your concepts, delivery in at least 6 file formats on CD, and will archive your logo files free of charge. If they don't, then hire LogoDesign-WebDesign.com for your next logo design project, because we offer all of that, and MORE!

This article pertains to logo design pricing, how much to pay for a logo, logo design cost, and what a logo costs

©, CJ Hughes for LogoDesign-WebDesign.com